London Biscuits Berhad was incorporated in 1981 as a confectionery manufacturer. In 1994, the company was acquired by the Liew Family which provided fresh impetus to the company’s growth. A new factory premises was purchased as its new operating premises and new production lines were installed to increase the production capacity of its existing products and to introduce new product types.
In 1998, LBB diversified into cake manufacturing with the launch of its London Pie Cakes featuring individually packaged cakes with centre filled cream in a wide assortment of flavours. The success of this cake range prompted a further expansion in 2000 into the roll cake segment with the introduction of the swiss roll cakes. As of today, LBB is the largest domestic cake manufacturer and uniquely the only one which produces roll, layer and round cakes of which the roll cakes are the key product segment of LBB .
In early 2002, LBB was successfully listed on the 2nd Board of Bursa Malaysia and this was followed up within a short period of time with a transfer to the Main Board of Bursa in late 2003. The company also become a Disney licensee in Malaysia, a status which it retains til today, for cake and corn confectionery under its Yummies brand featuring classic Disney characters.
In 2005, LBB acquired its 1st ever subsidiary, Kinos Food Industries Sdn Bhd which was a very exciting acquisition as Kinos had very similar product ranges which complimented LBB’s existing distribution channel.
In 2007, LBB followed up this by acquiring a majority stake in Khee San Berhad, a company listed on the Main Board of Bursa Malaysia. Khee San was and is the single largest domestic manufacturer of sweets and candy confectionery as well as being one of the oldest wafer manufacturers.
Since 2010, LBB and its subsidiaries have been investing significantly to upgrade its production facilities as well as increasing production capacity to satisfy customer demands on both product availability and quality. Since 2005, the Company has also been establishing its brand equity by embarking on various brand building campaigns in Malaysia to improve the brand awareness of the London Brand and this has now been expanded to Singapore where the company is actively participating in high profile major media events to elevate its brand positioning.
Today, LBB is major confectionery manufacturer with distribution channels in over 35 countries predominantly in the South East Asia Region & the Asia Pacific Region with over 200 individual products types.