A home grown Malaysian company, London Biscuits Berhad Group's main business philosophy hinges on manufacturing and marketing cakes and snack food which score high in terms of product safety and quality. The company strongly believes that this is the only way to ensure the customer satisfaction and loyalty to the product and the brand it embodies.
London Biscuits' individually packed and ready to eat products can be divided into 2 main categories namely:
|Corn based snacks|
|Cake products such as Swiss Rolls, Pie Cakes and Layer Cakes|
In addition, London Biscuits also manufactures range assorted chocolate confectionery including chocolate-coated peanuts and biscuits, pancake cookies, jelly and puddings, wafer sticks, cup sticks and snack noodles.
Some of the London Biscuits products are marketed under the popular brand names:
As a pioneer in the cake products segment locally, London Biscuits has fine-tuned the process of making cakes with long shelf life, of 8-12 months, without refrigeration.
London Biscuits products can be found in Malaysia and 65 other markets, worldwide. Its main overseas markets are China, Hong Kong, Macau, Indonesia, Singapore, Taiwan, Thailand, Vietnam and the Middle East.